“Media: Something Everything Is…” 27-04-08
As they say that the definition and meanings of certain vocabularies change through time, the understanding of the word media on present day has also been slightly converted. Taking back to the early twentieth century, media is known to be the plural form of medium where medium means something. To elaborate on the vagueness of a medium, it is basically an object which is generated from ideas or information. As medium is considered to be single information, media is considered to be massive information. With this axiom deliberated, we can assume that everything around us is basically media, and in this reality, it is.
The forms of media has not just changed within time but has also grown and become miscellaneous in making the world smaller and smaller. From the times of which information was passed down through teachings and Chinese whispers, became more creative through the use of engraving in stone tablets and scrolls, a few decades later evolved into newspapers and in today’s world, we can see that information has been vastly portrayed through computers, books, television, radio and even handphones. We are constantly viewing some things (taking it back from its actual definition) and media is not just news or advertisement (people are usually mistaken in this) but anything that encompass information or ideas of any kind. Thus, even children’s books and movies are media, textbooks are media and taking the definition to the extreme, even the calendar should be a media.
It is not peculiar in knowing that media has such a great affect upon viewers, knowing that media surrounds us all the time. One of the most reckoned media, advertisement has been notorious in depreciating society’s morality and ethics, plays a huge role on media in even bluffing consumers to buy products. But we are obligated in these things that the world surrounds us with; lies, deception and trickery’s in the manipulation of information.
To close the introduction of media, I would just like to say not to consider those remarks made by people through products and such; know that everything is advertised and that everyone is constantly giving information in all sorts of ways to convince such that our minds are molded into it. Beware; our study of media is to look at things not just from what it is showing but from what it is not showing and abstractly, the hidden messages.
*Aside from a brief history and explanation of the actually entity a media is, the next few blogs would be analysis of different medias, responses and hopefully, see the hidden side of everything.
“The medium is the message.”
Marshall McLuhan (1911 - 1980), "Understanding Media", 1964
“The biases the media has are much bigger than conservative or liberal. They're about getting ratings, about making money, about doing stories that are easy to cover.”
Al Franken, "Lies and the Lying Liars who Tell Them", 2003
Tuesday’s Sunday with Jesse – What Would Jessica Do?